Personal branding is a term that is being used specifically to describe branding for small business owners. It is a practice of people marketing themselves, their products and their careers as a brand. Each small business needs to attract exactly the right clients to stay alive and grow . Personal branding establishes who you are, what you offer and who your customer is-
It distinguishes you in your market.
Attracts the right clients.
Sets a standard that your clients immediately recognize.
Sets you apart from the competition.
Builds the foundation for your long term reputation.
Builds your credibility and trust.
It gives you the content for your marketing – for building and maintaining awareness. Thankfully this is made easier today due to social platforms like Instagram. But it also brings with it a pressure to deliver a consistent, visually compelling, brand story. A personal branding portrait session needs to consider many things – location, styling, mood, story etc and should be planned carefully to get the most out of it. I am here to help collaborate and make a plan to bring your brand to life visually.
WHAT IS PERSONAL BRANDING PHOTOGRAPHY
It is a series of branding images that tell your story and your brand. Branding photographs will be carefully styled and crafted to show the people behind the brand as well as the actual product or service that you offer. Images that are authentic but also inspiring. Personal branding shoots are a very important investment in your business and should be planned carefully to ensure you get a fabulous range of images that you can use across all your communication channels in print and screen resolution. A branding session provides a portfolio of images including headshots, action shots, product and service shots, and social media images ready to post and go! People will see how it feels to work with you. Increase your social media presence, attract the right followers, and convert followers into ideal clients!
WHO NEEDS TO TELL THEIR STORY
Why are you doing this? How you do it? Who are you and what is your credentials? Over the last 10 years I have met many creative entrepreneurs – florists, makeup artists, cake makers, jewelers, wedding planners, life coaches, artists, photographers, realtor, bloggers, stylist, model, journalist, therapist, arborist, financial planners, sales representative, interior designer, chef, doctors, lawyers etc. Each of them unique, talented people who are the heart of their brilliant businesses. They are their brand – They have individual values, personality and vision.
Melanie is horticulturist and she has a farm on her own.
Chi is an artist and she loves spending time with her family
Halle is a business owner. She runs Amazing Lash Studio.
Nusrat Ameen PhD in law and senior director of legal service at Daya Houston